Yohanna's of
Designing everyday life

Wednesday, 14 August 2019


August here is the month of new beginnings, as I come to think of it...it was August that this blog began its journey back in2013. And it is August now that it all comes to an end for Yohanna's of and fasfem takes its place.

Starting a blog really helped me find my true place in this huge universe that is the web. By researching and writing down what interested me I discovered that there were two topics that make my heart beat fast and my time fly without even noticing; fashion and feminism.

So I created a new online destination where these two meet and combine...you can find more about it in this introductional post.

Please do come and visit me at my new home and follow our fasfem adventures here and here. Would love to have you all by my side in this adventure.


y ❤

Saturday, 3 March 2018

Fashion and Feminism? It was about time..

 And here we are...they say that something comes to an end when something else is about to begin. When the time is up for it. The time to move on to new adventures...

Let me explain. The past few months have been  intense and joyful at the same time. I completed my research for my thesis concerning a case study around fashion and feminism. Had this idea that the female identity can be shaped through the fashioned body; that clothing plays a significant role in the way she decides to express herself. So when she has this vision of an empowered self - a feminist self - the dress becomes her tool in communicating it. How? Through the modern personal diary - the blog. Women who visualise and infuse this new aesthetics into their blog posts.

Couldn't help but notice that a niche audience has been created around those feminist ideals where bloggers and their followers consider the dress as a way to enhance their personal traits and communicate their messages. Strong, independent women, like feminist writer Chimamanda Ngozi Adichie, choose to raise their voice while rejecting patriarchic  stereotypes of appearance  without rejecting their essence of personal style as well. These women can't be represented by traditional fashion media who continue to objectify the female, promote sexist campaigns and refuse to change.

Because times are changing and we can see that clearly now. Creative women underline the imperativeness of living a life according feminist and humanist ideals; they consume and actually produce fashion with their everyday life style choices which don't follow the stereotypes. Those women need a place where they can find brands created to serve that need, who respect the female gaze and equality and sustainability. A place where icons will be the creative women who are clever, strong, different, beautiful in their uniqueness, kind and talented. Not young, anorexic girls measured according the 90 - 60 - 90 rule....

So I decided to create that place that I intend to call fasfem.com. Fashion system needs to change. And the best way is to just take a deep breath and dive into the waters of that system and shake them. Promote images that respect diversity. Present professionals with strong sense of feminist ethics in the way they do their business. Talk about issues of equality in styling choices. Give young ladies the strong, independent, stylish female role model they need to look up to.

I won't reveal more about fasfem for now. Soon it will be on and you can be informed about it in brief post at Yohanna's of that will be the last post here as well...

Until then...

Lots of kisses!

y ❤

P.S. : for anyone who might have an interest in reading my thesis around Fashion and Feminism, you can find it here. It is a case study on the wonderful work by talented Eleni Kostopoulos of cloudlinechicflows.com whose contribution has been more than precious.
photo via @elise1933com

Thursday, 9 November 2017

Blink post: pleats please!


Holiday festivities will soon be just around the corner....so l 've decided to be an early bird for once! Glittery and pleated - the perfect combination for a skirt to accompany me when hosting during holidays. Plus the rainbow effect! I would style it with plain black bodysuit (or white tee ?)  and black ballet flats - something like a prima ballerina with an egde look . This perfection is from Gucci (!) so I am in the hunt for a more affordable alternative...when I find it I will let you know!


Monday, 23 October 2017

40 underground:some thoughts

This could be another post on: "40 things you should have done by forty" or "40 places you should have visited" or this... and that...and that too! Haven't you noticed? All those posts that give us advice about how to work and be a parent and get degrees and do the required networking and confront our bosses and climb the ladder of success....all those who actually tell us how to live OUR lives!

But no. This post is not about all those things. Today I became 40. A number of age that in our western culture is burdened with so many requirements. I won't even bother to name a few; I know all of you out there have some idea about what I am talking about. I decided for this one to dedicate my words to what 40 means to ME. And I would be more than thrilled if you all shared your thoughts because this things are different for each and every one of us...and that's the beauty of it!

So 40 for me means lots of beautiful and stressful things the same time. I feel that time is not endless but that is actually motivating. It forces me to do things that quite scared me few years back and that's a good thing. Things like deciding to get pregnant and have my baby girl - oh what a blessing!! Or completing my thesis around a topic that really interested me and gave me so much pleasure - fashion through feminist lens, I learnt so many wonderful things can't wait to share them with you. Or slowing down for a moment and smell ...the fresh baked banana bread( don't have roses but this will do!!). Or enjoying a good movie at home with a glass of red wine and a hug on the sofa after baby have slept. Or stop worrying every day about the future and how my career will evolve.

Because I still haven't decided how I intend to continue my life professionally. YES I know I am 40 already but what if I am a late bloomer?? What if I have just found what truly interests me  and go for it? It is time we stopped living our lives according to stereotypes and rules - if there is one thing that I've learnt by studying feminism this is it. But more about this topic later, this blog is about dive deep into how feminist ideals can make our lives bloom...

To conclude...I intend from now on to take one step at a time and don't let fear and preconcepted ideas keep me from living the life I actually wish to live. That's my birthday gift to myself I guess...here's to the next 40!

Love you all for keep visiting this place.

Lots, lots of kisses and hugs,

y ❤

PS.: I recently grabbed my hands on this long coveted instant camera and played with it(!) as you can see at the above photo. I loooove polaroids! I love them because they capture feelings, moments, places and are far from perfect. Perfectionism has destroyed all the fun that taking a picture is suppose to be at the first place,don't you think?

Wednesday, 19 April 2017

Blink post : bloomed bootie

My plants my mood my ...booties (!)
everything in bloom under the big blue sky these days. Yes the flower in your shoe...it is the kind of flower that walks along with you and people stare and ask and compliment! And you glow...
Pare them with your favourite denim and utility jacket or black culottes or black pencil skirt and go out there and bloom the world....


y ❤

booties from Zara

Blink post : Ear candy

Ohhhhh I love India Menuez ....artist, activist, feminist! Such a smart lady captured in an angel's figure...here directed by Eva Michon :


Such a candy crush?!


y ❤
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